Counter-Advertisement

Counter-Advertising campaigns negatively influences the ratings of a chosen Competitor's products in the eyes of targeted Social Groups. It's reach is limited to a chosen city. Use this campaign type to damage your competitors ratings with customers. This only lasts the duration of the campaign.

How-To run a Public Awareness Campaign
 * Select an available campaign slot.
 * Select the Counter-Advertisement radio button.
 * Choose a competitor in that city to target.
 * Choose a duration.
 * Choose the marketing medium.
 * Choose the marketing topics.
 * Click the Start a Campaign in {city} {amount} button.