Advertisement

There are three types of advertisement in Weedcraft Inc. Public Awareness Campaigns affect the cannabis acceptance of targeted social groups. Strain Advertisement increases your strain ratings for targeted social groups. Counter-Advertisement decreases competitors strain ratings for targeted social groups.

Timing

Campaigns are limited in duration - duration options include one month, six months and twelve months. Increasing the campaign duration, increases the cost of running the campaign by $2,000, $9,000 and $17,000 respectively. You can have up to a maximum of three campaigns running at the same without any perks. The SpaceZ HD Camera and Customer Big Data Acccess each allow for one additional campaign to be run. This is a maximum total of 5.

Rating

Each of the customers has two marketing mediums to select from as well as three marketing topics to select from. The correct topic selection increases ratings by +0.5, for a maximum of +1.5 when selecting all three are correctly selected. There are several perks such as Doctors Association Approval, Blockchain Weed, etc. that allow you to increase the rating change by up to +3.0 for some customers.

How-To Run Marketing Campaigns
 * Select an available campaign slot.
 * Select the type of campaign.
 * Fill out the marketing parameters.
 * Choose a duration.
 * Choose the marketing medium.
 * Choose the marketing topics.
 * Click the Start a Campaign in {city} for {amount} button.